Havoli: Social networks have a significant impact on youth in Kosovo, risk of manipulation

Ilir Havoli, a psychologist from Pristina, points out that social networks, especially TikTok, significantly influence the behavior, attitudes, and values of the youth in Kosovo, warning that they are often used for propaganda purposes, for political influence and manipulation of public opinion.

"Through viral content, young people are exposed to global trends, social issues, and political discussions, but also to phenomena that can be problematic. On one hand, TikTok provides a space for youth to express their creativity and share new ideas. On the other, it can encourage impulsive behavior due to viral challenges and spread unverified information, influencing how they perceive social and economic realities," Havoli notes for Kosovo Online.

He explains that social networks often promote styles that do not align with the local context, which can create unstable expectations among the youth, while on the other hand, it can also lead to breaches in cybersecurity.

"Social networks are often used for propaganda purposes, for political influence, and manipulation of public opinion. This is a phenomenon that has been observed in other countries as well. Additionally, there is a risk of compromising cybersecurity, including the collection of personal data and external interference in public debates. Because of this, institutions worldwide are considering measures to regulate their impact," the psychologist states.

He assesses that in many cases, the ban or restriction of social networks is justified by the need to protect national security, children, or to combat misinformation. However, he adds, these measures often raise concerns for freedom of expression.

"Limiting access to platforms can affect opportunities for debate and civic activism. Moreover, bans can lead to an increase in censorship, the migration to alternative platforms, loss of economic opportunities as many young people and entrepreneurs depend on TikTok for promotion and income, thus impacting the digital marketing sector," our interlocutor points out.