The International Public Relations Association IPRA has established a branch in the region - Alps Balkan Adria

The International Public Relations Association IPRA has established a branch in the region - Alpe Balkan Adria (ABA) to improve communication standards and foster cooperation among public relations professionals in the Alps, Balkans, and Adriatic region.

The new branch was officially introduced at the recent Public Relations Summit in Belgrade, where business people, experts, and all those dedicated to advancing the profession gathered, according to an IPRA statement.

The initiative was designed to build a platform for the exchange of knowledge and best practices, as well as networking opportunities, thereby strengthening the public relations profession.

The goal of establishing the Alpe Balkan Adria branch is to contribute to the improvement of communication standards and public relations practices in this region.

IPRA President Natasa Pavlovic Bujas emphasized the significance of establishing the new branch as an important step toward uniting the region within the global public relations industry.

"We are convinced that together we can tackle unique challenges and seize opportunities that will push our profession forward," said Pavlovic Bujas.

The president of the new branch, Prof. Dr. Dejan Vercic, a public relations professor at the Faculty of Social Sciences at the University of Ljubljana and a partner in the consulting agency "Herman & partners," highlighted that by integrating business and reuniting the region within the EU, the public relations, advocacy, and strategic communication profession is evolving to keep up with its clients, while simultaneously serving both private and public interests towards a mutually beneficial future.

The International Public Relations Association IPRA was founded in 1955 and represents the leading global network of public relations experts. The Association's goal is to contribute to the improvement of reliable communication and ethical public relations practices through networking, a code of conduct, and intellectual leadership of the profession.

The founders of the Alpe Balkan Adria branch are esteemed communication experts from all parts of the region: Dejan Vercic (Slovenia), Natasa Pavlovic Bujas (Serbia), Kresimir Macan (Croatia), Ivan Jaksic (Serbia), Bojana Stankovic (Serbia), Milica Slijepcevic (Serbia), Marina Bolanca (Croatia), Jelena Pavicevic (Montenegro), Irena Milicevic Vukoja (Bosnia and Herzegovina), and Dobrila Mocevic (Bosnia and Herzegovina).